Episode 97:Positioning: How Specialized Should You Be?

How do you know when you've specialized enough?


  • Know your target market, like Ecommerce
  • Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
  • Identify if there are 20-50 companies in your niche in your target market; identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem