Episode 18:What's Your Favorite Positioning?
Positioning 101: Why positioning is important
In today's episode we discuss:
- Positioning 101
- Why positioning is important?
- The mental aspects of it?
- Refining your positioning: deleting 2/3rds of your website
- ThePositioningManual, a wonderful book on positioning by Philip Morgan
- The Triumvirate of Positioning
- positioningcrashcourse.com