Episode 10:“The Importance of Research”

Good research is essential to anyone wanting to excel in any business, and in particular any online business. We break down how and why we do all of our research for our projects.


  • Why is research important?
  • How does research fit into business?
  • Specifically, how does research fit into each of A/B testing, IX design, Outreach, Marketing, and SEO?
  • What methodology do we use for research?
  • How do you iterate research?
  • How do you throw away research?
  • How do you make a good customer survey?
  • How do you act on research data?